Types of Studies – Rose Research

Consumer and B2B Market Research

Custom designed to meet your initiatives.

Each project that Rose Research conducts is customized to fit the specific needs of our client. Our combination of deep in-house expertise and long-established industry relationships allows us to be extremely versatile — we offer a range of methodologies and research approaches designed to reliably produce actionable market insights for every budget.

Custom market research projects include one or more types of studies:

Attitude & Usage Studies
Mystery Shopping
Advertising Tracking Studies
New Market Penetration Projects
Advertising / Positioning Research
New Product Concept Tests / Screens
Brand Awareness/Identity / Brand Health Studies
Packaging Testing
Competitive Analysis
Patient Journey Studies
Customer Loyalty / Churn Defection Studies
Price Elasticity Projects
Customer Satisfaction / Tracking Studies
Segmentation Research
Employee Satisfaction / Engagement
Statistical / Drivers Analysis
Focus Group / IDI Projects
Strategy Assessment / Analysis
In-depth Category Analysis
Target Market Development/Assessment

Reliable, secure and always confidential. For 30 years, we take seriously the role of “trusted partner” – your privacy is as important to us as it is to you.

We deliver the highest quality market insight – on time, within budget, no surprises.

One of the hallmarks of our firm is that our partners and senior executives get their hands dirty. If you work with us, we won’t simply hand your project to junior staff. This is how we ensure that every project gets the proper attention, meets your needs and gets delivered on time.

What about the Turnaround Time?

Virtually every project we conduct can be accessed and analyzed in real-time, so our team can turn around a study with reliable data from start to finish in a matter of days.

At the forefront of advances in market research innovation for nearly three decades.

Rose Research has been developing proprietary market research techniques and working with the latest market research technology long before it was called MarTech.

Over the course of 30 years, Rose Research has created several groundbreaking techniques that help marketers in all industries better understand what their customers think, need, and feel. We integrate these market research methodologies with state-of-the-art data collection platforms and customize the best approach to best serve our clients’ goals.

Market Research Techniques

Probe

A unique Hybrid approach to online quantitative data collection in which a live, professionally trained moderator initiates a free- flowing/diagnostic, one-on-one conversation while targeted respondents are participating in an online survey. This approach provides the best of both worlds – in-depth quantitative data supported by rich, diagnostic qualitative insights that would be impossible to capture through a traditional online investigation. This technique is used to enhance virtually any online quantitative study.

I-Group

Simply put – one of our newest offerings is the equivalent of a traditional focus group on steroids! Taking advantage of Artificial Intelligence technology, our I-Group platform enables marketers to conduct large-scale online qualitative focus group conversations with hundreds of individuals simultaneously. Results are generated in real-time for immediate feedback – without any travel! In one night, we can now speak with as many respondents as if we conducted 10 or more traditional focus groups with more statistically reliable insights – at a fraction of the time and cost! Our clients refer to this technique as a “game changer!”

Strategic Assessment Technique

While our extensive normative database of 4,000+ studies provides the backdrop for nearly all our analyses, it also serves as a point of reference for strategy optimization – for both existing and new brands/products.

Examining target market attitudes toward key indices coupled with high-level statistical analysis has helped both established and new-to-market brands (and products) maximize their sales potential both domestically and internationally.

Online Eye-Tracking Technology

Traditional eye-tracking technology has been incredibly useful, allowing researchers like us to identify key differentiators with regard to placement, packaging and advertising, but historically, it has been expensive and somewhat difficult to administer, especially for larger groups. Now, using respondents’ own computer webcams, we can conduct eye-tracking exercises with a much larger sample size and for a fraction of the cost.

Imagery Analysis

Communication is more visual than ever before. Rose Research works with technology that analyzes and codes/tags images. Through our strategic technology platform partnerships, we ask respondents to share an image that captures their feelings about a subject within the context of a marketing research project – i.e. “What is the key to a healthy lifestyle for you?”. Our Artificial Intelligence driven platform analyzes the images, codes them and develops statistical correlations to determine the relationships between the various images – revealing an additional layer of data.

Image Mapping

Our image mapping technology can be used to test any stimuli – from advertising to package design, to copy and text. This tool can be used to learn which elements are most eye-catching and compelling. Heat maps generated using this technique illustrate elements that resonate with respondents, both positively and negatively. This allows us to guide our clients as to how to maximize the effectiveness of the stimuli being tested.

Childscope

A proprietary approach to children’s research – developed over 50 years ago, but modernized for today’s world, our Childscope technique is consistently reliable because it resonates with children. Five-point scale questions become “bullseye-boards” and ranking questions turn into a “Lego-stacking” exercise for our youngest study participants (4 – 9 years of age), while questions for young people under 16 are worded in a way they can respond more accurately.

Another unique approach to our Childscope methodology is the way we obtain purchasing insight. The child and parent are questioned independently and at the end of our conversation they’re asked to make a joint-purchase decision together, replicating the interaction that takes place between a parent and child in a real-world situation.

Mystery Shopping

Utilizing geo-fencing technology, Rose Research and our partners can now conduct real-time “mystery shopping” exercises/tasks via mobile devices (including eye-tracking/video recording apparatus – where appropriate). In addition to retail, this technology has been used in casinos/gaming facilities, as well as various live-event venues in order to optimize the visit experience. Data is collected in real-time, while the respondent is on-location and validated through geo-fencing and image technology.

Biotechnology Tools - “ECG” & “GCR”

Biotechnology Tools – “ECG” & “GCR”

Similar to eye-tracking technology, Electrocardiogram and Galvanic Skin Response measure the subject’s unconscious response to stimuli (electrical activity in the heart and skin temperature) – the technology does not rely on the subject’s memory to determine the extent of their response.

This scientific approach measures the degree of the subject’s emotional response to stimuli. Pairing this technology with an interview or survey can determine more precisely what the subject is reacting to and the direction of the response.

This technology can be used in an IDI or group setting.