When determining who to target, what information needs to be gathered, and how best to interpret the data, it helps to have a deep and nuanced understanding of the market being evaluated. Over the last 30 years, our firm has conducted more than 4,000 studies focused on the following industries:
Rose Research has developed an unmistakable global presence in the agriculture space. Whether through satellite offices, or using our long-established global relationships, each year our firm completes projects in every corner of Asia, Europe, the Americas, the Middle East and Africa. Our clients include numerous U.S. and international cooperators, in addition to closely held and public companies, and government entities.
Trade Investigations
Many of our clients are engaged in selling commodity products, and the information that they need pertains to the attitudes and behaviors of the importers (wholesalers), distributors, retailers, or other professionals in a region. Whether our clients are considering a new market, evaluating their current marketing strategy and promotional practices, or assessing the competitive landscape – we are adept at determining who to interview/survey, what information is required and how best to analyze the data.
Consumer Studies
In addition to studying trade professionals, we have undertaken thousands of foreign and domestic consumer studies on behalf of our agriculture clients. Our studies are designed to glean consumer insights that allow our clients to better understand the wants and needs of their target market, develop better marketing strategies, promote more targeted messaging, and drive sales growth in the category.
Rose Research has a long-established track record when it comes to conducting research on behalf of consumer packaged goods companies. Whether a project includes new concept screening/testing, in-home usage/ethnography, a determination of price elasticity, or an evaluation of a brand/line extension, we bring over 30 years of experience and a vast (and category specific) normative database to help our clients put findings into their proper context.
Our roster of e-commerce and retail clients is similarly extensive, as the firm routinely conducts high-level research projects on behalf of both big-box retailers and e-commerce sites. Projects such as customer satisfaction tracking projects, mystery shopping (using next-gen technology), assessments of customer loyalty/defection, and website development/usability testing exercises, have allowed us to help numerous clients optimize their customer experience.
In the apparel category, our clients turn to Rose Research to help them grow and differentiate their brands. In some instances, the results of our studies have been used to illustrate the strength of our clients’ brands to various retailers (big-box stores at the national and regional level as well as their independently merchandised e-commerce sites). Our ability to provide consumer insights has allowed our clients to expand their presence in this very competitive landscape.
The firm’s extensive experience in this category dates back to our Founder’s work at Yankelovich and continues today. In addition to testing new-to-world products/treatments, Rose Research has conducted brand/advertising tracking for regional and national healthcare providers and health insurance companies.
Our firm has conducted both qualitative and quantitative assessments of various aspects of our clients’ pharmaceutical products and health care services targeting both patients and practitioners, as well as executed several “patient journey” studies, detailing consumers’ experiences.
Our “opinion/thought leader” investigations have also helped our pharma clients target and develop relationships with key influencers in their specific areas of treatment.
Rose Research frequently works in tandem with advertising agencies on behalf of a number of our clients. Working with these agencies allows our data and insight to help shape a strategic approach to marketing, to assess target markets, and to improve messaging by quickly and efficiently conducting advertising testing and tracking.
In addition, the firm has worked with news and entertainment publications, online content providers and has tracked social media engagement on behalf of many of our clients.
Our broad range of professional services clients rely on Rose Research to provide the data and insights necessary to craft their marketing strategies, target optimal segments of the market, and identify messaging that will resonate with their core audiences (we also evaluate current advertising, and conduct surveys designed to reveal the client experience with these firms).
One of the key differentiators in providing market research services to this sector is the understanding that professional referrals can be as important (if not more so), than client insights with respect to the firm’s growth. As a firm that is adept at trade/B2B studies, our experience includes in-depth interviews with professionals of all types, and our cadre of expertly trained interviewers (and moderators) are proficient in obtaining the qualitative data required to excel in this space. We understand that enhancing a firm’s reputation within the professional services community can be every bit as critical to the firm’s success as developing the right client messaging.
Rose Research has extensive experience in the travel/tourism and entertainment categories, including business and leisure travel, restaurant/food services, gaming (gambling and e-sports), and sports/live event venues.
Our US and international clients in the travel and tourism sector include some of the world’s most popular hotels, destination resorts, airlines, cruise lines and travel centers. Rose Research is often tapped to investigate the attitudes and usage preferences of both business and leisure travelers as our clients develop and modify strategies to attract and retain savvy customers all over the world.
The firm also has significant experience in the dining category, where our clients have included quick service and fast casual restaurants, as well as casual and fine dining table service venues. We have been called upon to investigate everything from menu options/design, to pricing, promotions/advertising and overall customer satisfaction.
On behalf of our gaming clients, we have engaged in “mystery shopping” endeavors that have targeted everything from specific slot machines in casinos across the country, to lottery, daily draw and scratch-off game sales. Our data collection and analytic tools offer our clients real-time feedback/analysis and provide the types of insights that our clients rely upon to grow their businesses.
The company has similarly conducted numerous projects for sports teams/venues designed to obtain feedback on the gameday experience (in real-time), as well as evaluated customer/season ticket holder retention programs and alliances with corporate partners/sponsors, among others.
We have worked with both domestic and global companies in the utilities and energy sector targeting customers (individual and corporate) for in-depth qualitative and quantitative projects. Whether working with a client’s proprietary panel of customers, or using our vast database/network of contacts, we’ve helped companies in this sector optimize their messaging, package their services and track satisfaction.
As green energy solutions and the concept of sustainability continue to evolve, Rose Research has been at the forefront in terms of investigating these issues and measuring the extent to which they resonate with both consumers and professionals.
561-241-1515
info@roseresearch.com
2901 Clint Moore Rd. Suite 2-203, Boca Raton, FL 33496