Travel & Entertainment
Rose Research has extensive experience in the travel/tourism and entertainment categories, including business and leisure travel, restaurant/food services, gaming (gambling and e-sports), and sports/live event venues.
Our US and international clients in the travel and tourism sector include some of the world’s most popular hotels, destination resorts, airlines, cruise lines and travel centers. Rose Research is often tapped to investigate the attitudes and usage preferences of both business and leisure travelers as our clients develop and modify strategies to attract and retain savvy customers all over the world.
The firm also has significant experience in the dining category, where our clients have included quick service and fast casual restaurants, as well as casual and fine dining table service venues. We have been called upon to investigate everything from menu options/design, to pricing, promotions/advertising and overall customer satisfaction.
On behalf of our gaming clients, we have engaged in “mystery shopping” endeavors that have targeted everything from specific slot machines in casinos across the country, to lottery, daily draw and scratch-off game sales. Our data collection and analytic tools offer our clients real-time feedback/analysis and provide the types of insights that our clients rely upon to grow their businesses.
The company has similarly conducted numerous projects for sports teams/venues designed to obtain feedback on the gameday experience (in real-time), as well as evaluated customer/season ticket holder retention programs and alliances with corporate partners/sponsors, among others.
- Travel & Tourism
- Food Services
- Hotels & Casinos
- Sports Teams & Live Event Venues