An innovative service which allows us to conduct “live”, real-time chats with respondents as they are being administered an online survey.  In effect, moderators are employed during the online research and conduct in-depth open-ended probing in order to provide a comprehensive diagnostic assessment to our clients.

A proven system which provides marketers with reliable market share or volume estimates for new products and line extensions.

A monitoring system which provides marketers with information detailing whether or not a conversation is occurring about a specific company and/or products in social media.

This specialized technique enables marketers of children’s products to better understand the attitudes and behavioral practices of “kids”, as young as 6 years of age.

A worldwide testing system which evaluates the marketing plans of commodity groups in terms of meeting established goals, with an eye toward increasing market share.

Forty+ years of experience designing research studies to solve problems specific to a company.

Conducting evaluations for sports organizations enabling them to better market their teams by improving their image and increasing attendance.

A proven system of establishing a panel of consumers for clients to access – providing reliable, cost efficient and quick turn-around research.

A proven battery of questions designed to provide marketers with the optimal price of a brand.

“The International Telecommunication Union estimates that at the end of 2011, there were 6 billion mobile subscriptions – equivalent to 87 percent of the world population, and a huge increase from 5.4 billion in 2010 and 4.7 billion mobile subscriptions in 2009.

Roughly 6.9 trillion SMS messages were sent in 2010, with SMS traffic expected to break 8 trillion in 2011.

Research indicates that four out of five US smartphone owners, use their phone to help with shopping –
79% – while 70% use the phone in store.” (MobiThinking)

Capitalizing on these macro-trends, rose research is using smartphone/texting technology to help our clients obtain real-time feedback – at POS.  Using our innovative mobile technology (i.e. texting), we have developed a system that generates high opt-in rates when conducting surveys – while at the same time capturing re-contact information.  After a brief survey is filled out via their mobile device, an in-depth follow-up questionnaire can be sent out within 24 hours gathering even greater diagnostic information.  Unique reporting tools with the ability to display data in real-time by location helps keep our clients “proactive rather than reactive”.  Utilizing some unique incentive structures (i.e. sweepstakes, instant gratification/coupons, etc.), we have been able to maintain a high opt-in rate for both the initial text, as well as follow-up surveys.

Moreover, this technology can be used to develop and/or supplement a proprietary panel of customers – a group of consumers who can be re-contacted from time-to-time to obtain additional feedback/data.

HOW IT’S USED

Online reviews impact your business, however, most reviews online are from unhappy customers – this is where our texting methodology can help. We can invite your customers to provide feedback and manage it for you in real-time by placing signage on posters/signs, the product’s packaging, on advertisements, your website, offices, etc. and asking your customers to participate in a brief survey by texting a keyword to our service number or by scanning a QR code (demonstration below).

This tool has been very effective for many industries and has improved findings via real-time data, helping our clients be more proactive than ever before, and has been used in the following categories:

• Retail
• Package goods
• Restaurants/Hotels
• Financials
• Sporting events
• Dealerships
• Tradeshows
• Advertising testing
• Customer satisfaction / tracking study
• Price elasticity
• Social media testing
• Custom research
• Etc.

For a demonstration of our texting technology, simply text “rose” to “90909″ or scan the QR code below:

rose research has successfully launched a new-to-world Website Design/Usability Testing application for our clients. With our new technology and innovative approach, we are now providing more benefits than ever before, in what used to be a very time-consumed, drawn out process.
With everything moving towards online this day in age, we found a very simple and key solution to this process – why bring respondents into a facility to test a website, when they’re already online?
Essentially, with this new technique we are able to offer the same capabilities that traditional usability testing studies provided, as well as adding more benefits to the list.

Here are some ways it’s been more effective and efficient for our clients…

• Eliminates the need to recruit individuals into a centrally located facility (costing them both time and money)
• Can test competitors websites as well
• Provides access to millions of consumers both domestically and internationally
• Can be recruited from online panels & directly off your own website
• Ability to observe in real-time from your desk & communicate directly with moderator during sessions
• Video is captured of all movements and provided to client upon completion of project
• Is done quicker and is also more cost effective!