Sports Marketing Research

Conducting evaluations for sports organizations enabling them to better market their teams by improving their image and increasing attendance.

Capabilities
A proven system of increasing loyalty toward sports franchises and determining the right mix of advertising, sponsorship and consumer attitudes and behavior.

How it works
Research can be conducted online, via the telephone, as well as face-to-face.

Output
Can be used for:
Satisfaction research
Naming research
Pricing studies
Advertising strategy
Sponsorship effectiveness
Etc.

Advantages
High season ticket holder satisfaction
High sponsorship/advertiser retention
Real time online results
Partner of the firm involved in every aspect of the project

From season ticket holder and individual consumer studies, to specific game/event experiences, to sponsorship awareness and/or opportunity examinations, rose research has conducted numerous projects to enhance the spectator/fan experience and advertising/sponsor effectiveness.