Social Media Monitoring

A monitoring system which provides marketers with information detailing whether or not a conversation is occurring about a specific company and/or products in social media.

Capabilities
Clients can monitor all types of social media in real time in order to understand current perceptions of their brand and/or products.

Output
Provides feedback including:
Understanding of current brand/product perceptions in real time
Early “red flag” detection when negative brand/product comments surface
Ability to respond in real time to consumer concerns
Understanding the behavior of today’s social media conscious consumers
Feedback that helps marketers develop an effective communications strategy in the social media marketplace

Advantages
Real time feedback
Ability to monitor all forms of social media
Critical intelligence for marketing communication
Cost effective

With more and more consumers on the Web interacting with each other (via Facebook, Twitter, the blogosphere, etc.), rose research can provide our clients with critical real-time feedback, allowing marketers to capitalize on opportunities, alleviate scandals, etc.  In today’s online environment, companies must constantly monitor online “chatter” in order to immediately react.