Probe

An innovative service which allows us to conduct “live”, real-time chats with respondents as they are being administered an online survey.  In effect, moderators are employed during the online research and conduct in-depth open-ended probing in order to provide a comprehensive diagnostic assessment to our clients.

Capabilities
Provides our clients with real-time results utilizing a combination of quantitative and qualitative techniques via internet surveying.

How it works
Unique technology which provides our clients which in-depth diagnostic data in an online environment.

Output
Provides clients with the ability to dig into the reasons “why” consumers feel the way they do.

Advantages
Allows for in-depth probing
Flexible interviewing format which can be changed in real-time
Turns online surveys into diagnostic assessments