Price Elasticity Modeling

A proven battery of questions designed to provide marketers with the optimal price of a brand.

Capabilities
Provides clients with the price a consumer is “willing” to spend for a product or service.

A battery of key questions…
Three key questions are administered to consumers (along with diagnostics) in order to determine the price point that will return the most revenue.

Output
Can be used in all categories and quickly turned around and cost effective.

Advantages
Provides a “range of acceptable prices” for clients to consider
Outputs a “normal price” – the price consumers would “like” to pay
Gives clients the “optimal price” for their product/service – the price consumers would be “willing” to pay

rose research has developed a battery of price related questions, which at the end of the day provide our clients with a “range of acceptable prices”, a “normal price” (the price consumers would like to pay for a product/service) and an “optimal price” (the price consumers would be willing to pay for a product/service).