Predictor Sales Forecasting System

A proven system which provides marketers with reliable market share or volume estimates for new products and line extensions.

Capabilities
New products/services can be tested at alternate price points, as well as varying advertising support levels, package designs, etc.

How it works
Unique system which replaces real-world test markets by putting consumers in realistic simulated buying situations.

Output

Provides reliable market share or volume projections at the 95% confidence level.

Can be used to test:
Competitive intelligence
Advertising
Price points
Packaging
Advertising support levels

Advantages
Realistic buying situation
Normative Database covering virtually every product category
Quick turn around
Flexible testing system (can test all marketing variables)
Cost effective system

An evolutionary behaviorally-based research system that helps marketers forecast sales potential for new products or line extensions.  Projection studies have been successfully conducted thousands of times and have been correct 9 out of 10 times at the 95% confidence level.