Childscope

This specialized technique enables marketers of children’s products to better understand the attitudes and behavioral practices of “kids”, as young as 6 years of age.

Capabilities
Test new children’s products or services, as well as conduct market studies.

How it works?
Bulls Eye Board replaces rating scales – making the system very child friendly.

Three pronged purchase decision:
The Child – Child makes individual purchase decision in a realistic context (among a competitive set)
The Parent – Parent makes separate purchase decision in a realistic context (among a competitive set)
Joint Purchase Decision – Child and parent make joint purchase decision in a realistic context (among a competitive set)

Output
Provides sales estimates
Go/No Go decisions
Extensive diagnostics
Target market analysis

Advantages
Large normative database
Time Tested (used 40+ years)
Quick
Cost effective system

A unique behavioral research methodology utilizing special child-oriented techniques.  CHILDSCOPE has been utilized by virtually every major toy manufacturer in the United States, as well as by major packaged goods companies in industries from food and beverages to household items to children’s television shows.  The Childscope system has its own normative database.